Executive director of the University of Maine System was in class today to talk to us about public relations. Mr. Diamond had a lot of good advice for us as well as some good stories and insight into the public relations department.
John Diamond has been affiliated with the UMaine system for 35 years. He originally started out in journalism and eventually moved to Public Relations. He said it is a good idea to have some form of media backround before moving into a career in public relations. Diamond previously worked for the Lewiston Sun and MPBN.
I really thought it was interesting seeing the pull Diamond has on campus. He also showed us how much pull we have too. Diamond’s office lobbied for more money a couple years ago to prevent a very steep tuition hike, as well as worked with students to give them what they want. The three things Diamond’s office is in charge of is to establish good public relations with the public, opinion leaders and policy majors.
As far as the being involved with the media, Diamond stressed to always be truthful and accurate. A couple years ago the Umaine Hockey team got in trouble with some violations. The University of Maine Public Relations office was truthful and din’t try and hide anything which resulted in Umaine coming out looking as good as possible.
When I asked what the favorite part Diamond’s job was he said it was working in higher education and being able to help out students. He really regrets not being able to work directly with students anymore, but he still teaches a CMJ 400 class.
Overall I enjoyed the guest speaker, and it really helps to have people that are working in the real world offer valuable advice that will benefit us in our careers.